Types of Automobiles

The automobile is a privately owned especially to transport owner and his passengers.

Various types of an Automobile:
There are different kinds of automobiles; Passenger cars
Passenger cars are the automobiles to transport people. Taxis, buses, and private cars are passenger cars.

Cargo automobiles
Cargo automobiles are designed to carry goods.We can load various goods onto a truck and a van. A tank truck has the container for liquid like gasoline. A container carrier transports only containers. There is also a special car for carrying cement.


Special automobiles
There are special cars for various purposes, for example a crane vehicle at the construction site of the building, a road roller at road construction and a fork-lift in warehouse.

Emergency automobiles
Emergency automobiles are the special automobiles too. They are designed to protect people from accidents or incidents, for example fire engines,
ambulances, patrol cars and automobiles in case of electrical or gas accidents.

What is an Automobile?

An Automobile or a Motor car with 4 wheels. This includes the electric and gasoline cars.
An automobile is a wheeled motor vehicle used for transporting passengers, which also caries its own engine.

 Automobiles are designed to run on the roads, to have seating for one to eight people, and basically it is constructed for the transport of passengers rather than goods. There are many types of vehicles that do similar tasks. Automobiles generally use gasoline to fuel, but technological advances have led to the design of cars that run on electricity and even water.

Automobile Marketing- Introduction

Automobiles are high valued items than other goods that are sold. The business is also relatively low margin but high volumes drive profitability. It creates huge number of jobs from the automobile part manufacturers, to the factories to the salesmen employed in dealer showrooms. The automobile business is highly competitive and is also driven by discounts. New product launches costs hundreds of crores (it also includes the product failure). Besides marketing on price, promotion, the car is both a highly technical product that has huge brand aspiration values as well.

Thus, automobile manufacturers compete on not just multiple technical parameters like engine size and horse power, but the power of brand as well. Thus, Indica is branded the Indian car, while Santro Xing is the sunshine car. These multiple factors for driving sales make automobile marketing both a challenge and a fascinating example of the power of marketing to drive customers towards purchase decisions.